GRAFF, the renowned luxury jewelry brand, has opened its new salon at Marina Bay Sands, introducing its second location featuring a groundbreaking jewelry store design concept. This stunning store, designed to reflect GRAFF’s commitment to growth in the Southeast Asia region, offers an unparalleled shopping experience for discerning customers from around the world. The combination of timeless style, exceptional diamonds, and impeccable craftsmanship is showcased within a sophisticated, custom-designed space that elevates the art of luxury jewelry retail.
A Grand Entrance: The Jewelry Store Design Concept
The façade of the new GRAFF salon is a testament to the brand’s dedication to artisanal excellence. Its striking limestone cladding and bespoke mesh screens, intricately woven with gold metallic threads and black horsehair, frame the store’s windows in a breathtaking way. These architectural elements not only highlight the brand's pursuit of craftsmanship but also create an inviting atmosphere for customers to step into a world of elegance and allure.
Interior Design: A Curated Space for Timeless Elegance
Upon entering the salon, clients are greeted with an inviting, immersive environment that reflects GRAFF's dedication to luxury. The store’s interior design is a harmonious blend of organic shapes, natural materials, and luxurious finishes. The custom-designed Ocean Green suede panels create a perfect backdrop for the display of GRAFF’s finest jewels, providing a rich, tactile contrast to the radiant diamonds showcased throughout the space.
Soft shades of green, natural oak, and gold accents define the store’s layout. The ceiling, with its curvaceous design, and the frosted Bolle chandeliers add an enchanting touch, casting a soft glow over the entire space. A serpentine counter, designed to reflect the fluid beauty of the brand’s diamonds, takes center stage, offering a stunning platform for showcasing GRAFF’s timeless jewelry collections. The floor is covered with a handmade carpet featuring a subtle GRAFF Icon pattern, complementing the refined bouclé finish of the chairs, adding warmth and softness to the luxurious setting.
A Romantic Zone for Bridal Jewelry
One of the highlights of GRAFF’s Marina Bay Sands salon is the dedicated area for bridal jewelry. Here, the high ceiling, with its shimmering celadon patina, creates an ethereal atmosphere. The sleek counter, inspired by the silhouette of a round brilliant-cut diamond, adds a touch of romance to the space. Wooden panels embedded with mother of pearl and chiselled glass niches reflect light in a way that mimics the facets of a diamond, creating a dynamic and dazzling visual effect.
This area is designed to be both inviting and intimate, with bouclé-like upholstered chairs and a plush carpet adding to the warmth of the environment. Nearby, a striking fragrance tower introduces GRAFF’s collection of mesmerizing fragrances, offering customers an immersive sensory experience that complements the store's luxurious ambiance.
VIP Room: A Private Jewelry Experience
For those seeking the utmost in privacy and luxury, the VIP room at GRAFF's Marina Bay Sands salon is the epitome of elegance. Hidden behind lacquered sliding doors, the VIP space offers an exclusive environment where clients can admire GRAFF’s masterpieces in total seclusion. The room is furnished in a sophisticated dark green and gold palette, featuring a lavish sofa and club chairs that invite customers to relax while exploring the brand’s finest creations.
The high jewelry area within this space is particularly special, with custom-made wallpaper adorned with shiny gold beads and a lush carpet featuring gold metal threads. The design of this area reflects the brand’s focus on craftsmanship, creating a luxurious, bespoke environment for clients to discover one-of-a-kind pieces.
