Bvlgari has reopened its newly redesigned flagship boutique at Dubai Mall’s Grand Atrium, blending Roman heritage with Dubai’s contemporary energy. This transformation offers an immersive journey into Bvlgari’s Italian roots, reimagined for modern luxury.

The boutique’s exterior reflects the fluid lines of Bvlgari’s signature Tubogas collection, while the interior exudes Roman grandeur with travertine marble columns and a dome inspired by the Pantheon. A luminous oculus and Venini’s Murano-glass chandelier, echoing the Serpenti collection’s curves, enhance the store’s timeless elegance. Every detail, from the iconic eight-pointed star to the crema marfil marble flooring, pays homage to Bvlgari’s legacy.

Art and culture are woven into the boutique’s design, with works by Italian artist Luca Pignatelli and Swiss-French sculptor Antoine Poncet on display. Emirati artist Mattar Bin Lahej adds a local touch with his exclusive piece, Dubai, Rome, Bvlgari, celebrating the shared legacies of these iconic cities.

To mark the reopening, Bvlgari unveiled two exclusive collections: the Serpenti Mandarin Garnet Flame set, featuring over 75 carats of gemstones, and High Jewelry Mini Top Handle bags with gemstone-adorned snakehead clasps. These bespoke creations symbolize the fusion of craftsmanship, luxury, and cultural dialogue.

The reopening also introduces the Eternally Reborn exhibition, now set to grace Dubai. Featuring pieces from the Bvlgari Heritage Collection, the exhibit narrates the Maison’s enduring legacy and profound connection to Rome, encapsulating timeless elegance and boundless creativity.

As Bvlgari CEO Jean-Christophe Babin stated, “The new Bvlgari boutique embodies our vision of contemporary Rome, honouring our rich heritage in a dynamic city like Dubai.” With its harmonious blend of tradition and innovation, Bvlgari’s Dubai flagship offers an unforgettable experience for luxury connoisseurs worldwide.